Ready-to-use WhatsApp Business template messages for welcome flows, order updates, abandoned carts, appointment reminders, promotions, and re-engagement. Each includes the actual message text, category classification, and approval tips for the WhatsApp Business API.
Last updated: March 2026 · Reading time: 18 min
WhatsApp Business template message: A pre-approved message format required by Meta for any business-initiated communication outside the 24-hour customer service window. Templates must be submitted for review and approved before they can be sent through the WhatsApp Business API.Since July 2025, Meta charges per delivered template message rather than flat conversation fees. In 2026, Meta enforced strict per-user frequency caps: a single user can’t receive more than 2 marketing messages per day from any business (GMCSco, 2026). This makes every template count. We’ve organized these 18 templates into 6 categories that map to the WhatsApp API’s classification system.
| Category | Templates | API Category | Approval Speed |
|---|---|---|---|
| Welcome & Onboarding | 3 templates | Marketing | Minutes to hours |
| Order & Shipping | 3 templates | Utility | Minutes (fastest) |
| Appointments & Reminders | 2 templates | Utility | Minutes (fastest) |
| Cart Recovery & Re-engagement | 3 templates | Marketing | Minutes to hours |
| Feedback & Reviews | 2 templates | Utility | Minutes (fastest) |
| Promotions & Loyalty | 5 templates | Marketing | Hours (most scrutiny) |
Category: Marketing | Variables: {{1}} = customer name
Hi {{1}}! Welcome to [Brand] on WhatsApp. Here’s what you’ll get from us: Order updates and tracking, exclusive deals (2-3x per month), quick customer support. Reply MENU to see what we can help with, or STOP at any time to unsubscribe.
Button: [Browse Our Store]
Category: Utility | Variables: {{1}} = customer name, {{2}} = order number
Hi {{1}}, thanks for your first order with [Brand]! Order #{{2}} is confirmed and being prepared. We’ll send you shipping updates right here. Need help? Just reply to this message and our team will respond within 2 hours.
Button: [Track My Order]
Category: Marketing | Variables: {{1}} = customer name, {{2}} = member count
Welcome to the [Brand] community, {{1}}! You’re joining {{2}} members who get first access to new products, exclusive drops, and insider tips. Your welcome gift: use code HELLO15 for 15% off your next order. Valid for 72 hours.
Button: [Shop Now]
Category: Utility | Variables: {{1}} = name, {{2}} = order number, {{3}} = total, {{4}} = delivery estimate
Order confirmed! Hi {{1}}, your order #{{2}} for {{3}} has been placed successfully. Estimated delivery: {{4}}. We’ll notify you when it ships. Reply HELP if you need anything.
Button: [View Order Details]
Category: Utility | Variables: {{1}} = name, {{2}} = order number, {{3}} = carrier, {{4}} = tracking number
Your order is on its way! Hi {{1}}, order #{{2}} has been shipped via {{3}}. Tracking number: {{4}}. Tap below to track your package in real time.
Button: [Track Package]
Category: Utility | Variables: {{1}} = name, {{2}} = order number
Delivered! Hi {{1}}, your order #{{2}} has been delivered. We hope you love it! Had any issues? Reply to this message and we’ll sort it out within 2 hours.
Button: [Leave a Review] [Need Help?]
Category: Utility | Variables: {{1}} = name, {{2}} = service, {{3}} = date, {{4}} = time, {{5}} = location
Reminder: {{2}} appointment tomorrow. Hi {{1}}, this is a reminder for your upcoming appointment at {{5}} on {{3}} at {{4}}. Need to reschedule? Tap below or reply RESCHEDULE.
Buttons: [Confirm] [Reschedule]
Category: Utility | Variables: {{1}} = name, {{2}} = time, {{3}} = location
See you in 2 hours, {{1}}! Your appointment is at {{2}} at {{3}}. Running late? Just reply and let us know. We’ll hold your spot for 15 minutes.
Category: Marketing | Variables: {{1}} = name, {{2}} = product name, {{3}} = cart total
Hi {{1}}, you left something behind! Your {{2}} ({{3}}) is still in your cart. Checkout takes under 60 seconds. Need help deciding? Reply and we’ll answer any questions.
Button: [Complete My Order]
Category: Marketing | Variables: {{1}} = name, {{2}} = product name, {{3}} = discount code
Still thinking about the {{2}}, {{1}}? We’re holding it for you, and here’s 10% off to make the decision easier. Use code {{3}} at checkout. This code expires in 24 hours.
Button: [Complete My Order]
Category: Marketing | Variables: {{1}} = name, {{2}} = days since last visit
Hi {{1}}, it’s been {{2}} days since we last saw you. We’ve been busy adding new arrivals you might like. Here’s an exclusive 20% off to welcome you back. Code: MISSYOU20. Valid for 48 hours. No minimum order.
Button: [See What’s New]
Category: Utility | Variables: {{1}} = name, {{2}} = product name
Hi {{1}}, how’s your {{2}} working out? We’d love a quick rating: Reply 1-5 (1 = poor, 5 = excellent). Your feedback shapes what we build next.
Category: Utility | Variables: {{1}} = name, {{2}} = product name
Hi {{1}}, glad you’re enjoying your {{2}}! Would you mind leaving a quick review? It takes about 30 seconds and helps other shoppers make a decision.
Button: [Leave a Review]
Category: Marketing | Variables: {{1}} = name, {{2}} = discount, {{3}} = end time
Flash Sale Alert, {{1}}! {{2}} off everything for the next {{3}}. No code needed. Applied automatically at checkout. Our bestsellers sell out fast during these events.
Button: [Shop the Sale]
Category: Marketing | Variables: {{1}} = name, {{2}} = product name, {{3}} = price
{{1}}, something new just dropped. Introducing {{2}}, starting at {{3}}. You’re seeing this before it goes on the website. WhatsApp subscribers get 24-hour early access.
Button: [Get Early Access]
Category: Marketing | Variables: {{1}} = name, {{2}} = holiday/season, {{3}} = offer details
Happy {{2}}, {{1}}! To celebrate, here’s our special offer: {{3}}. Valid through [end date]. Use code {{2}}SALE at checkout.
Button: [Shop Now]
Category: Marketing | Variables: {{1}} = name, {{2}} = points balance, {{3}} = reward
Great news, {{1}}! You’ve earned {{2}} loyalty points. That’s enough for: {{3}}. Redeem your reward before it expires on [date].
Button: [Redeem Now]
Category: Marketing | Variables: {{1}} = name, {{2}} = product name
{{1}}, the {{2}} you were waiting for is back in stock! Last time, it sold out in 48 hours. Grab yours before it’s gone again.
Button: [Buy Now]
“WhatsApp has the highest open rates of any messaging channel, but that’s also a responsibility. Every brand gets 2 marketing messages per user per day. Waste those on generic promotions and users will opt out within a week. We treat WhatsApp like a VIP channel: early access, personalized offers, and real-time support. That’s what keeps opt-in rates above 70% for our clients.”
Hardik Shah, Founder of ScaleGrowth.Digital
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Since July 2025, Meta charges per delivered template message. In the US, Utility templates cost approximately $0.015, Marketing templates cost approximately $0.025, and Authentication templates cost approximately $0.0135 per message. Rates vary by country.
Utility templates are typically approved within minutes. Marketing templates usually take minutes to hours. Complex templates or those with media attachments may take up to 24 hours. Include realistic sample variable values to speed up the review process.
Marketing templates promote products, send offers, or drive sales. They cost more and face stricter daily limits (2 per user per day). Utility templates respond to user actions like order confirmations, shipping updates, and appointment reminders. They cost less, get approved faster, and aren’t subject to marketing frequency caps.
As of 2026, Meta prohibits general-purpose AI chatbots on the WhatsApp Business API. Only task-oriented automation flows are permitted. This means you can build structured conversation flows but cannot deploy open-ended conversational AI. Violations can lead to account suspension.
WhatsApp messages achieve an average open rate of 98%, with 80% of messages read within 5 minutes. Click-through rates reach up to 60%, compared to email’s 2.5% average CTR. Well-targeted marketing broadcasts see read rates around 68%. These rates make WhatsApp the highest-engagement messaging channel available.
We build WhatsApp automation systems that drive 98% open rates and 15-25% cart recovery rates. From API setup to template strategy, we handle the full stack. Get Automation Help →