Generate valid JSON-LD structured data for FAQ, HowTo, Article, Local Business, Product, and Organization schema types. No signup. No code knowledge required. Copy the output and paste it into your page source.
Select a schema type, fill in the fields, and get valid JSON-LD you can add to any page in under 2 minutes.
You pick a type, fill in the fields, and get valid JSON-LD output that passes Google's Rich Results Test.
Schema markup is structured data you add to your HTML so search engines understand what your page is about. Instead of guessing that a block of text is a FAQ or a product listing, Google reads the JSON-LD and knows with certainty. That certainty is what triggers rich results: star ratings, FAQ dropdowns, recipe cards, and the other enhanced SERP features that pull attention away from plain blue links.
This tool generates JSON-LD, which is the format Google recommends. Not Microdata, not RDFa. JSON-LD sits in a <script> tag in your page's <head> or <body>, separate from your visible HTML. That separation matters because it means you can add or update schema without touching your page layout.
Here's the process:
<script> tag. Copy it, paste it into your page source or CMS, and you're done.One thing to know: generating schema is the easy part. Getting it right at scale, across hundreds of pages, with dynamic data that stays in sync with your actual content, is where most teams struggle. A single mismatch between your visible content and your structured data can trigger a manual action from Google.
"Schema markup is table stakes now. The real question is whether your structured data matches what's actually on the page, and whether you're covering the schema types your competitors already use."
Hardik Shah, Founder of ScaleGrowth.Digital
Valid JSON-LD code that's ready to paste into your site. Here's what each schema type produces.
| Schema Type | Rich Result | Best For |
|---|---|---|
| FAQPage | Expandable Q&A dropdowns in SERPs | Service pages, help centres, product pages |
| HowTo | Step-by-step cards with images | Tutorials, guides, DIY content |
| Article | Top Stories carousel, author info | Blog posts, news, opinion pieces |
| LocalBusiness | Knowledge panel, map pack data | Restaurants, clinics, retail stores |
| Product | Price, rating, availability in SERPs | E-commerce product detail pages |
| Organization | Brand knowledge panel, social links | Homepage, about page |
After generating, paste the output into Google's Rich Results Test to validate. The tool outputs spec-compliant JSON-LD, but validation is always worth the 30 seconds.
This tool handles one page at a time. Our full technical SEO audit covers schema implementation across every page, every template, and every content type.
A single-page schema generator is useful for quick wins. But real structured data strategy involves decisions this tool can't make for you. Which pages deserve FAQ schema? Should your product pages use aggregateRating or individual Review markup? Are you missing BreadcrumbList on your category pages? Is your Organization schema consistent between your homepage and your Google Business Profile?
Our technical SEO audits include a full schema analysis: we crawl your site, compare your current structured data against competitors, and build a schema implementation roadmap. We've done this for BFSI, healthcare, D2C, and SaaS brands across 200+ audits since 2019.
The output isn't a PDF that sits in someone's inbox. It's a prioritized action plan with exact JSON-LD snippets for every template on your site.
Paste your content and a target keyword. Get density percentage, distribution visualization, and top word frequency analysis.
Enter your traffic, conversion rate, and SEO spend. See monthly revenue, annual ROI, and projected growth scenarios.
Which schema types actually drive clicks? How do you test and monitor structured data at scale? Our full breakdown.
Not directly. Schema markup is not a ranking factor in the way backlinks or content quality are. What it does is make your pages eligible for rich results, which increase click-through rates. A 2023 Search Engine Journal analysis found that pages with FAQ rich results saw 35-55% higher CTR compared to plain listings. Higher CTR over time can indirectly support ranking improvements.
Paste the <script type="application/ld+json"> block into your page's HTML. It can go in the <head> or anywhere in the <body>. In WordPress, you can use a plugin like Rank Math or add it via your theme's header. In Shopify, add it to the theme.liquid file or the specific template.
Google explicitly recommends JSON-LD. It sits in a separate script block, so it doesn't interfere with your HTML structure. Microdata requires you to add attributes directly to your HTML elements, which is fragile and breaks easily when templates change. Every major CMS and platform supports JSON-LD natively.
Most pages should have 2-3 schema types. A blog post might have Article + FAQPage + BreadcrumbList. A product page might have Product + BreadcrumbList + Organization. Don't add schema types that don't match the actual content on the page. Google's guidelines are clear: the structured data must reflect what users see.
Yes, and this is underappreciated. Large language models like ChatGPT and Gemini use structured data as a signal when deciding which sources to cite. Pages with clear schema markup, especially Organization, Article, and FAQPage types, give AI models higher confidence about what the page contains and who published it. Our testing across 4,000+ AI prompts shows a correlation between schema completeness and AI citation frequency.
Our technical SEO team audits your schema implementation, identifies gaps, and builds the markup for every template. Free audit for qualified brands.