Data-driven perspectives on SEO, marketing, and digital growth.
Every June and July, Indian educational institutions spend lakhs on newspaper ads, bus shelter hoardings, and radio spots to fill seats. The spending follows…
Real estate developers in India spend crores on newspaper ads, hoardings, and broker networks. Most of them treat digital as…
The average QSR brand in India spends 15-20% of revenue on Zomato and Swiggy commissions. For a chain with 100+…
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A franchise with 50 locations has 50 potential Google Business Profiles, 50 potential landing pages, and 50 potential sources of…
SaaS companies sit on two of the most powerful SEO assets that exist: product documentation and feature pages. Most of…
India’s D2C market is projected to hit $61.3 billion by 2027, according to a 2024 Redseer report. That’s a lot…
Most diagnostic labs and hospitals treat SEO like a checkbox. They build a website, add a few service pages, maybe…
Most companies run SEO and CRO as separate programs with separate teams, separate budgets, and separate KPIs. SEO focuses on…
Organic traffic converts differently than paid traffic, and most companies optimize for the wrong things when trying to improve it.…
Conversion rate optimization (CRO) is the practice of systematically increasing the percentage of website visitors who take a desired action,…