Data-driven perspectives on SEO, marketing, and digital growth.
Multi-touch attribution is the practice of distributing conversion credit across multiple marketing touchpoints in a customer’s journey, rather than giving all credit to a…
Most marketing dashboards fail because they try to show everything to everyone. A CMO looking at a weekly dashboard doesn’t…
UTM tracking is the practice of appending standardized parameters to URLs so your analytics platform can identify exactly where each…
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GA4 is Google’s current analytics platform, and most companies have it installed. Fewer have it configured in a way that…
Marketing attribution is the practice of identifying which marketing touchpoints contribute to a conversion, and assigning credit to each one.…
AI Is Answering Questions About Your Brand Right Now. Do You Know What It’s Saying? Open ChatGPT. Type: “What is…
The Difference Between Buying Marketing Services and Building a Growth System , and Why It Determines Whether You Scale Most…
The Agency Model Isn’t Broken. But Most Agencies Are Running It Wrong. Here’s a number that should concern every marketing…
Organic Growth Isn’t Linear , It’s a Flywheel That Compounds. Here’s How the System Works. Most companies treat SEO, content…
How Much Should You Spend on Digital Marketing? Here’s the Framework, Not a Guess The most common question founders and…