Mumbai, India
Pricing

Investment in Growth Engineering

We don't sell hours. We don't sell retainers. We build growth systems — and price them based on what it takes to move your business forward.

How We Price

We Sell Growth Systems, Not Billable Hours

Most agencies price by the hour or by the number of deliverables. That model rewards inefficiency — the longer something takes, the more they bill.

We work differently. Our pricing is based on the scope and complexity of the growth system we build for your brand — not how many hours our team spends on it. When our proprietary engine processes 12,000 keywords in minutes instead of weeks, you benefit from that speed. You don't pay more because the work is thorough. You don't pay less because it's fast.

"We invested heavily in building an AI-first engine so our clients get deeper analysis, faster turnaround, and better outcomes — without the bloated retainer that usually comes with that level of depth," says Hardik Shah, Founder of ScaleGrowth.Digital.

Our pricing principle
Scope determines price.
Not time. Not headcount.
Engagement Models

Three Ways to Work With Us

Every engagement is structured around your growth objectives — not a one-size-fits-all package.

📌
Model 01

Project-Based

One-time engagements with a defined scope and deliverable. SEO audits, AI visibility assessments, website builds, content strategy blueprints. You get a complete system — not a to-do list.

Typical duration
2 – 6 weeks
Most Popular
Model 02

Ongoing Growth

Monthly growth engineering. We operate your SEO, PPC, content, and AI visibility as an integrated system. Monthly cycles with measurable targets, not vague retainers with activity reports.

Minimum commitment
6 months
💡
Model 03

Advisory

Strategic consulting for brands with in-house teams that need direction, not execution. We audit, diagnose, build the roadmap — your team runs it. Quarterly reviews keep it on track.

Typical duration
3 – 12 months
Pricing Factors

What Determines Your Investment

Two brands in the same industry can have very different pricing — because their growth systems are different. Here's what drives the scope.

🌐

Site Scale

A 50-page website and a 5,000-page marketplace need fundamentally different systems. Pages, subdomains, microsites, multi-language — all factor in.

🔎

Keyword Universe

Are you targeting 200 keywords or 20,000? The depth of keyword research, competitor mapping, and content gap analysis scales with your ambition.

Competitive Intensity

Ranking for "gold loans" against IIFL, Muthoot, and SBI is a different game than ranking for a niche B2B term. Competition shapes the effort required.

📊

Number of Channels

SEO only? SEO + PPC? Add social media and content marketing? Each channel has its own data, strategy, and execution layer.

📝

Content Volume

10 pages of strategic content per month is a different investment than 50. We write every piece from primary research — there's no template recycling.

🤖

AI Visibility Scope

Testing your brand across ChatGPT, Gemini, Perplexity, and Claude with 50 prompts is different from 500. The depth of AI monitoring determines the investment.

Starting Points

Investment Ranges

These are starting points, not fixed prices. Final investment depends on scope, which we define together during the discovery call.

🔍

SEO & AI Visibility Audit

₹1,50,000 onwards

Full technical audit, keyword analysis (5,000+ keywords), competitor benchmarking, AI visibility testing across 4 platforms, and a prioritised action roadmap.

  • 30+ section diagnostic report
  • Competitor keyword gap analysis
  • AI visibility across ChatGPT, Gemini, Perplexity, Claude
  • Lighthouse performance batch testing
  • Delivered in 7–10 business days
📈

Monthly SEO & Growth

₹2,00,000 /month onwards

Ongoing technical SEO, content production, link acquisition, and monthly reporting tied to revenue metrics. Not a set-it-and-forget-it retainer.

  • Monthly growth cycle with measurable targets
  • Technical SEO monitoring & fixes
  • 8–15 pages of original content/month
  • Link building & digital PR
  • 6-month minimum engagement
🎯

PPC Management

₹75,000 /month + ad spend

Google Ads, Meta Ads, LinkedIn — managed for ROAS, not impressions. Campaign architecture, bid strategy, creative testing, and weekly performance reviews.

  • Campaign setup & ongoing optimisation
  • Landing page recommendations
  • Conversion tracking & attribution setup
  • Minimum ad spend: ₹2,00,000/month

Content Strategy & Production

₹1,00,000 /month onwards

Research-driven content built for search rankings and AI visibility. Topic clustering, content briefs, writing, and performance tracking — every piece earns its place.

  • Topical authority mapping
  • 10–20 long-form articles/month
  • SEO-optimised with AI visibility signals
  • Monthly content performance dashboard
The Real Cost of Cheap SEO

What ₹15,000/Month SEO Actually Gets You

The Indian market is full of agencies charging ₹10,000–₹25,000 per month for "SEO." Here's what that typically includes — and what it doesn't.

What You Get ₹15K–25K/mo
Typical agency
ScaleGrowth
Growth Engineering
Keyword research depth 50–100 keywords from free tools 5,000–25,000 keywords with competitor gap analysis
Technical audit Automated tool export (Screaming Frog PDF) 30+ section report with prioritised fixes and revenue impact
Content 4 blog posts (500 words, rewritten from competitors) 8–15 original articles with primary research, structured for AI
Link building Directory submissions, PBN links Digital PR, guest posts on relevant publications, HARO outreach
AI visibility Not offered Tested across ChatGPT, Gemini, Perplexity, Claude
Reporting Monthly PDF with rankings and traffic Revenue-tied dashboards, content performance, AI visibility tracking
Strategy ownership Junior executive running a playbook Founder-led strategy, senior team execution
Typical ROI timeline 12–18 months (if at all) 90-day measurable movement, 6-month compounding

The math is straightforward. If your brand generates ₹10 Cr+ in annual revenue, the difference between a ₹20K/month agency and a ₹2L/month growth partner isn't cost — it's the gap between activity that looks busy and systems that actually move revenue. One costs you 12 months of stagnation. The other starts compounding in 90 days.

Frequently Asked

Common Questions About Working With Us

Is there a minimum engagement size?

Yes. For project-based work, our minimum engagement starts at ₹1,00,000. For ongoing monthly engagements, we work with brands investing a minimum of ₹1,50,000 per month. We've found that engagements below these thresholds don't allow us to deploy the full depth of our systems — and we'd rather be honest about that than deliver half-measures.

What are the payment terms?

Project-based work: 50% upfront, 50% on delivery. Monthly engagements: invoiced at the beginning of each month, payable within 7 days. We accept bank transfers, UPI, and all major credit cards. No hidden fees, no surprise add-ons.

Are there long-term contracts?

Monthly SEO engagements require a 6-month minimum commitment. This isn't a lock-in tactic — it's because SEO is a compounding channel. If you stop after 2 months, you won't see meaningful results, and neither of us benefits. After the initial 6 months, it's month-to-month with 30 days' notice. Advisory engagements are typically quarterly.

What if the results don't come?

We set measurable targets at the start of every engagement — not vague promises, but specific numbers tied to specific timelines. If we're not tracking towards those targets by month 3, we'll tell you before you have to ask. We've turned down engagements where we didn't believe we could deliver. We'd rather lose a deal than deliver mediocre work.

When will I see ROI?

It depends on the channel. PPC generates measurable returns from week one — if the campaign is set up correctly. SEO is a compounding game: you'll see ranking movement within 60–90 days, meaningful traffic increases by month 4–5, and the real payoff comes from month 6 onwards as content, links, and technical fixes compound together. AI visibility is newer territory — we typically see citation improvements within 4–8 weeks of structured content deployment.

Let's Scope Your Growth

Tell us about your brand, your goals, and your current marketing. We'll come back with a clear scope and an honest assessment of what it will take.

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