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Analytics & Data Resources

ROI calculators, CLV tools, UTM builders, reporting templates, and GA4 tracking guides. 5 resources and growing.

Calculators & Tools

Enter spend and revenue to get ROI percentage, net profit, and margin. Includes channel benchmarks for SEO, PPC, email, and social.

Calculate CLV using average purchase value, frequency, and lifespan. Includes CAC ratio and industry benchmarks.

Generate properly formatted UTM parameters for campaign tracking. Includes naming conventions and a link shortener.

Monthly marketing report template with executive summary, channel breakdowns, goal tracking, and next-month recommendations.

How to set up custom events in GA4, configure conversions, build explorations, and avoid common tracking mistakes.

More analytics resources coming soon. New resources added weekly.

We set up measurement frameworks that tell you what’s working and where to invest next. From GA4 to full attribution modeling.