Comparison

GetResponse vs Mailchimp: Which Email Marketing Platform Gives You More Value?

GetResponse includes webinars, course hosting, and automation on cheaper plans. Mailchimp has 800+ integrations and the most recognized brand in email. Here’s how to pick the right one for your business.

Last updated: March 2026 · 10 min read

Quick Answer

How do GetResponse and Mailchimp compare at a glance?

GetResponse is cheaper at every list size and includes webinars and courses. Mailchimp has more integrations and a better email editor.

GetResponse and Mailchimp are both established email marketing platforms, but they’ve taken different paths. Mailchimp evolved into an all-in-one marketing hub with CRM, ads, and social posting. GetResponse expanded into marketing automation, webinar hosting, and online course creation. If you need webinars or courses bundled with email, GetResponse is the only choice. If you need the widest integration ecosystem and the most polished email editor, Mailchimp wins.

Dimension	GetResponse	Mailchimp
Best for	Marketers who want webinars + email	SMBs wanting an all-in-one marketing suite
Free plan	14-day premium trial, then limited free	250 contacts, 500 emails/mo
Starter price (1K contacts)	$19/mo (Starter)	$26.50/mo (Essentials)
Mid-tier (1K contacts)	$59/mo (Marketer)	$45/mo (Standard)
At 5,000 contacts	$54/mo (Starter)	$75/mo (Essentials)
At 50,000 contacts	$299/mo (Starter)	$385/mo (Essentials)
Email send limit	Unlimited (all plans)	10x-15x contacts (plan-dependent)
Automation	Advanced (with loops, all paid plans)	Multi-step on Standard+ ($20/mo min)
Webinars	Built-in (Marketer plan, up to 100 attendees)	Not available
Course hosting	Built-in (Creator plan)	Not available
Integrations	~170	800+
Email editor	Good (drag-and-drop)	Excellent (best-in-class)
Support	24/7 live chat (all paid)	Chat/email (paid), phone (Premium only)

Pricing as of March 2026. Sources: getresponse.com/pricing, mailchimp.com/pricing.

Overview

What are GetResponse and Mailchimp built for?

GetResponse

GetResponse is an email marketing and automation platform that bundles webinar hosting, course creation, landing pages, and conversion funnels into a single subscription.

Founded in 1998 in Poland, GetResponse serves over 400,000 customers in 183 countries. The platform’s differentiator is feature breadth at mid-market prices. While competitors charge separately for webinars (GoToWebinar starts at $49/mo) and course platforms (Teachable starts at $39/mo), GetResponse includes both in its Marketer and Creator plans. For marketers who run webinars as a lead generation channel, this bundling saves $50-$100/month in separate subscriptions.

Mailchimp

Mailchimp is an all-in-one marketing platform owned by Intuit that combines email campaigns, landing pages, social ads, basic CRM, and e-commerce tools under a single subscription.

Mailchimp is the most recognized email marketing brand in the world, with over 11 million active users. Its strength is breadth of integrations (800+), a polished email editor, and native connections to Shopify, WooCommerce, and other e-commerce platforms. Since the Intuit acquisition in 2021, Mailchimp has pushed into CRM, social media management, and AI-powered content generation.

Pricing

Which platform costs less as your list grows?

GetResponse is cheaper at almost every list size, and all plans include unlimited emails.

GetResponse wins on pricing at every tier. The gap is small at 1,000 contacts but widens significantly as your list grows. At 50,000 contacts, you’re saving $86/month choosing GetResponse Starter over Mailchimp Essentials.

List Size	GetResponse Starter	GetResponse Marketer	Mailchimp Essentials	Mailchimp Standard
1,000	$19/mo	$59/mo	$26.50/mo	$45/mo
2,500	$29/mo	$69/mo	$45/mo	$60/mo
5,000	$54/mo	$95/mo	$75/mo	$100/mo
10,000	$79/mo	$114/mo	$110/mo	$135/mo
50,000	$299/mo	$369/mo	$385/mo	$450/mo

Prices as of March 2026. GetResponse offers 18% off with annual billing. Mailchimp offers ~15% off annually. A critical pricing difference: GetResponse includes unlimited emails on every plan. Mailchimp caps your monthly sends at 10x your contact limit on Essentials and 12x on Standard. If you send frequent campaigns (weekly + automated sequences), Mailchimp’s send limits can force you into a higher tier or incur overage charges. Also worth noting: Mailchimp counts unsubscribed contacts toward your billing. GetResponse does not. At scale, this difference adds up.

Automation

Which platform offers better marketing automation?

GetResponse’s automation builder is more flexible than Mailchimp’s, particularly on mid-tier plans. The Marketer plan ($59/mo at 1,000 contacts) includes advanced automation with conditional logic, scoring, tagging, and loop-based workflows. If a subscriber doesn’t open an email within 3 days, GetResponse can send them back to the beginning of a sequence with different messaging. Mailchimp’s Customer Journey Builder doesn’t support this loop structure natively. Mailchimp restricts multi-step automations to the Standard plan ($45/mo at 1,000 contacts). The Essentials plan only supports single-step triggered emails. After deprecating the Classic Automation Builder in June 2025, Mailchimp pushed many users into Standard just to keep their existing workflows running. For basic automation (welcome series, birthday emails, purchase follow-ups), both platforms work well. For complex behavior-based funnels with branching logic, scoring, and re-engagement loops, GetResponse provides more depth at a comparable or lower price. GetResponse also includes conversion funnels (formerly Autofunnel), which combine landing pages, email sequences, and payment integration into a single automated workflow. Mailchimp doesn’t offer an equivalent feature.

Unique Features

Does GetResponse’s webinar and course hosting justify the price?

GetResponse’s biggest differentiator is built-in webinar hosting (Marketer plan, up to 100 attendees) and online course creation (Creator plan). Mailchimp offers neither. If webinars are part of your marketing strategy, the math is straightforward. GoToWebinar costs $49-$199/month. Zoom Webinars costs $79/month. WebinarJam costs $39-$79/month. GetResponse bundles webinars into its $59/mo Marketer plan alongside email, automation, and landing pages. You’re saving $40-$140/month compared to running a separate webinar tool alongside Mailchimp. The webinar feature includes registration pages, automated reminders, screen sharing, polls, recording, and follow-up email sequences. It’s not as feature-rich as a dedicated webinar platform (no breakout rooms, limited to 1,000 attendees on the highest tier), but it covers 80% of what most marketing teams need for lead-gen webinars. The Creator plan ($69/mo) adds online course hosting, paid newsletters, and digital product sales. If you’re building a knowledge-based business, GetResponse replaces Mailchimp + Teachable + a webinar tool in a single subscription.

Email Design

Which platform has the better email editor?

Mailchimp wins here. Its drag-and-drop email editor is the best in the industry. You get 100+ pre-built templates, a content block library, brand kit integration, and an AI-powered content generator (Standard plan and above). The editor renders consistently across email clients, and the preview/test tools are thorough. GetResponse’s email editor is functional and has improved significantly over the past two years. It offers drag-and-drop editing, 200+ templates, and AI-powered subject line suggestions. But the editing experience isn’t as polished as Mailchimp’s. Template customization feels more rigid, and the HTML editor mode is less intuitive for designers who want pixel-level control. For teams that send heavily designed, image-rich emails (product launches, seasonal campaigns, brand newsletters), Mailchimp’s editor saves time and produces better-looking results. For teams that prioritize content over design and send more text-forward emails, the editor difference is negligible.

“GetResponse is the most underrated email platform on the market. Clients come to us paying $100/month for Mailchimp Standard plus $79/month for Zoom Webinars. We move them to GetResponse Marketer at $59/month and they get both in one place. The savings fund an extra paid campaign or two every quarter.”
Hardik Shah, Founder of ScaleGrowth.Digital

Recommendation

When should you choose GetResponse?

GetResponse is the right choice when you need more than email and want to consolidate tools:

You run webinars for lead generation. Built-in webinar hosting saves $50-$140/month compared to a separate webinar tool plus Mailchimp.
You want unlimited sends. If you send 4+ emails per week plus automated sequences, Mailchimp’s send limits may cap you. GetResponse has no send limit.
You’re price-sensitive at scale. At 50,000 contacts, GetResponse Starter saves $86/month over Mailchimp Essentials.
You need advanced automation on a mid-tier plan. GetResponse includes scoring, tagging, and loop-based automation on the Marketer plan. Mailchimp requires Standard ($45/mo minimum) for multi-step journeys.
You sell courses or digital products. GetResponse’s Creator plan ($69/mo) bundles email, webinars, course hosting, and digital product delivery.

Recommendation

When should you choose Mailchimp?

Mailchimp is the right choice when integrations, design, and multi-channel marketing are priorities:

You need 800+ integrations. If your tech stack relies on connecting email to 5+ other tools, Mailchimp’s integration ecosystem is 4x larger than GetResponse’s.
Your emails are design-heavy. Mailchimp’s editor is the best in the industry for visually rich campaigns, product showcases, and branded newsletters.
You run e-commerce. Mailchimp’s Shopify, WooCommerce, and BigCommerce integrations with product recommendations and abandoned cart flows are more mature than GetResponse’s.
You want social ads and email in one dashboard. Mailchimp lets you create and manage Facebook and Instagram ads alongside email campaigns. GetResponse doesn’t offer paid social management.
Your team already knows Mailchimp. Switching costs are real. If your team is productive in Mailchimp and you don’t need webinars or courses, the savings from switching may not justify the disruption.

Our Take

What does ScaleGrowth.Digital recommend?

GetResponse offers better value for most marketing teams. The combination of lower pricing, unlimited sends, built-in webinars, and strong automation makes it the smarter choice for businesses that evaluate total cost of ownership rather than just email pricing. Mailchimp makes sense in two scenarios: (1) you’re an e-commerce brand that needs deep Shopify/WooCommerce integration with product recommendation emails, or (2) your business relies on integrations with tools that only connect to Mailchimp. The 800+ integration library is a genuine advantage that GetResponse can’t match. Our recommendation for most clients: start with GetResponse if you’re building a new email program. The Marketer plan at $59/mo gives you email, automation, webinars, and landing pages. That same feature set from Mailchimp plus a separate webinar tool costs $125-$180/month. The savings compound every month. If you’re already on Mailchimp and productive, don’t switch for savings alone. Switch if you’re paying for a separate webinar platform, hitting send limits, or frustrated by the automation restrictions on Essentials. Otherwise, the migration effort isn’t worth the $20-$80/month difference.

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FAQ

Frequently Asked Questions

Does GetResponse really include webinars?

Yes. The Marketer plan ($59/mo for 1,000 contacts) includes webinar hosting for up to 100 attendees with registration pages, screen sharing, polls, recording, and automated follow-up sequences. Higher plans support up to 1,000 attendees.

Does Mailchimp limit how many emails I can send?

Yes. Mailchimp caps monthly sends at 10x your contact limit on Essentials and 12x on Standard. A 5,000-contact Essentials account can send 50,000 emails/month. GetResponse has no monthly send limit on any plan.

Which has better deliverability?

Both platforms maintain good deliverability rates. Independent tests from EmailToolTester (2025) place both in the 85-90% inbox delivery range. Deliverability depends more on your sending practices (list hygiene, engagement, authentication) than the platform itself.

Can I use GetResponse for e-commerce?

Yes. GetResponse integrates with Shopify, WooCommerce, Magento, and PrestaShop. It supports abandoned cart emails, product recommendations, and transactional emails. However, Mailchimp’s e-commerce integrations are more mature and offer deeper product catalog sync.

Is GetResponse’s MAX plan worth it?

GetResponse MAX starts at $1,099/month and is designed for enterprise teams that need dedicated IP addresses, deliverability consulting, dedicated account management, and advanced security. Most businesses under 100,000 contacts don’t need it. The Marketer or Creator plans cover the features that matter.