Why is schema spam easier to detect than you think?
Schema spam occurs when you mark up everything with structured data whether relevant or not, signaling manipulation. LLMs and search…
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When should I use HowTo schema?
Use HowTo schema only for genuine step workflows where steps match visible content exactly. Apply HowTo markup to tutorials, installation…
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When should I use FAQ schema?
Use FAQ schema only where content already answers questions, keep answers concise, and include no opinions. FAQ schema works for…
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Should I use Product schema even without superlatives?
Use Product or Service schema with only factual attributes (price, scope, location) and zero superlatives. Schema markup that includes subjective…
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What schema markup does AI search actually use?
AI search uses Organization schema to establish canonical brand facts, making this markup mandatory for entity recognition. The JSON-LD format…
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Why are fake reviews for AI SEO easier to detect than you think?
Fake reviews create easily detectable patterns that LLMs flag during source evaluation. Synthetic reviews show timing patterns, vocabulary repetition, sentiment…
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Should I include my brand in “best of” lists?
Include your brand in “best of” lists only if you publish explicit ranking criteria, update frequently, and prepare to sunset…
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How do third-party mentions improve AI rankings?
Third-party mentions improve AI rankings because LLMs triangulate information across multiple sources to build entity confidence. When credible external sites…
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Why do anonymous authors reduce AI citation rates?
Anonymous authors reduce AI citation rates because LLMs downweight content without clear expertise signals. When content lacks author attribution or…
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What is entity truth documentation?
Entity truth documentation is a single authoritative source containing canonical facts about your entities (organization, people, services) used verbatim across…