Data-driven perspectives on SEO, marketing, and digital growth.
Site migrations are where organic traffic goes to die. According to Ahrefs’ 2024 analysis of 100+ domain migrations, 72% of sites lost at least…
An SEO audit is only useful if you know which findings to fix first. Most audits dump 50 to 200…
Your SEO agency probably isn’t measuring whether your brand shows up in ChatGPT, Perplexity, Google AI Mode, or Claude. They’re…
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Most brands don’t know whether they’re visible to AI platforms. They rank on Google, they run ads, they post on…
AI crawlability determines whether AI platforms like ChatGPT, Perplexity, Google AI Mode, and Claude can access your website content and…
Citable content blocks are self-contained sections of a web page that AI systems can extract, understand, and reference without needing…
Google’s AI Mode changes how search results work. Instead of ten blue links, Google now generates full answers inside the…
You can track your brand’s visibility across ChatGPT, Gemini, and Perplexity right now, but it requires a structured methodology, not…
GEO for ecommerce is about getting your products into AI-generated answers when shoppers ask ChatGPT, Gemini, or Perplexity questions like…
GEO for SaaS companies works differently than GEO for any other industry, and the reason is something most SaaS marketing…