Data-driven perspectives on SEO, marketing, and digital growth.
A campaign calendar should change the first hypothesis in an anomaly investigation, not decide its conclusion. Record what changed, where its effects should appear and when those effects should end.…
Test gradual deterioration by injecting a labelled decline into a separate copy of the monitoring data, fixing the detector settings,…
Choose an alert threshold by comparing the consequences of missed incidents with the work created by alerts, then reject any…
Get a free 30-minute growth audit. We'll show you exactly where you're leaving traffic and revenue on the table.
A sparse-data detector needs an explicit way to say that it lacks enough evidence. A clean alert log can otherwise…
A conversion rate of 7% in two consecutive weeks does not clear every checkout path. One group can deteriorate while…
An overall conversion rate can fall even when no channel performs worse. It is a weighted average: channels supplying more…
A low event count does not tell you whether tracking stopped. Locate the first stage where the same expected events…
A public sample catalogue should show what happens to bad shopping data, not merely display a clean export. ScaleGrowth can…
Before connecting a commerce integration, separate two decisions: whether the merchant can support the selected shopping task, and whether the…
A supported currency does not establish a supported market. An agent may request euros for an item that a merchant…